A full rebuild with a new design
We built a custom WordPress theme from scratch — not a template with a logo stuck on. The home page leads to the rust-protection service or the shop. The site looks like Straumes AB, not a typical WooCommerce store.
Live · straumesab.lv
We rebuilt the Straumes AB store from scratch — new design, online payments, invoice and waybill generation, CRM and SEO. The team could leave the outdated accounting tool behind, because invoices and waybills now come from the store.
The site in motion
On desktop — more comparison in a single view. On a phone — cart, products and rust-treatment booking designed for the thumb.
The challenge
Straumes AB on Rankas iela 7 in Riga has sold rust protection for years — RUST STOP and DINITROL — and professional repair chemicals. The site could not carry it: the design was dated, the shop did not work as a shop, and every order then had to be retyped into an outdated accounting program to issue an invoice or a waybill.
That had three consequences. First, the client paid twice — once in the shop, again in the office. Second, mismatches between the order and the invoice were almost inevitable. Third, marketing could not run SEO: copy, URLs and product pages were not in the team's hands.
The old system was not empty — it already had products, prices and customers. The problem was that the shop, invoices and CRM did not work as one chain.
What we did
We built a custom WordPress theme from scratch — not a template with a logo stuck on. The home page leads to the rust-protection service or the shop. The site looks like Straumes AB, not a typical WooCommerce store.
The catalogue holds DINITROL, RUST STOP, AVISTA, REKTOL, NPT, Teroson, Loctite and other lines — rust protection, adhesives, oils, aerosols, hygiene. Categories, promotions and product pages the team runs themselves.
An order can be paid at once. No waiting for an invoice by email before delivery or pickup on Rankas iela starts. Payment, order and customer stay in one record.
The invoice is generated from the order — no retyping into the old accounting program. Number, amount and customer match what the buyer sees. The team could stop using the old tool for invoices.
Rēķins SA-2026-0142The waybill follows the invoice from the same order. Warehouse and delivery do not work from a separate spreadsheet. What leaves the door on Rankas iela is the same record the customer sees.
Customers, orders and rust-treatment bookings live in one system. The team sees what a customer has bought, what they booked in the workshop and what still needs a reminder — without a separate CRM on the side.
Titles, descriptions, URLs and product copy are in the team's hands. The rust-protection service and the shop are not one page — each topic has its own clear page that can compete in search.
We moved products, prices, categories and copy so the new site did not launch empty. What already worked in the old shop stayed — without retyping SKU by SKU.
The result
The site is publicly live at straumesab.lv. We will add traffic and conversion figures once the first full season cycle has run — so the comparison with the old shop is fair.
How a project starts
No long intro. Usually one conversation is enough to understand scope and timing.
Enquiries, sales, speed or automation. A short note is enough.
Goal, audience and what you already have. Usually one conversation.
Scope, timing and the next step — before we write code.
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