A full rebuild with a new design
We built a custom WordPress theme from scratch — not a template with a logo stuck on. The home page leads to a service or the shop. The site looks like Videoprojekts, not a typical security-company template.
Live · videoprojekts.lv
We rebuilt the Videoprojekts Baltija website and store from scratch — new design, mobile version, SEO and content migration. The previous build had left a shop that was hard to run and copy that was hard to edit. The team now does that themselves.
The site in motion
On desktop — services, case work and the catalogue in a single view. On a phone — enquiry, store and cart designed for the thumb.
The challenge
Videoprojekts Baltija on Elijas iela 17 in Riga has designed, installed and serviced CCTV and security systems across Latvia since 2010. Clients are municipalities and companies. The site could not carry that: the previous build had left a bad experience — the store was hard to manage, and changing content was a real task, not a few clicks.
That had three consequences. First, every new product or copy fix went through a developer. Second, the shop did not work as a shop — the catalogue was hard to keep in order, and the team did not trust it. Third, marketing could not run SEO: URLs, titles and service pages were not in the team's hands.
The old system was not empty — it already had products, services and customers. The problem was that the site could not be changed safely without the previous team.
What we did
We built a custom WordPress theme from scratch — not a template with a logo stuck on. The home page leads to a service or the shop. The site looks like Videoprojekts, not a typical security-company template.
The catalogue holds 180+ products — EZVIZ, Hikvision, AJAX and other lines. Categories, prices and product pages the team manages themselves. The shop is no longer a separate system they are afraid to touch.
Pages, services, news and contact are editable from the panel. Changing a sentence is not a ticket to the previous agency. That was the main thing the client wanted after the bad experience.
The phone screen is designed on its own: enquiry, store and navigation fit the thumb. A large share of enquiries come from a phone — so mobile was not leftover work.
Titles, descriptions, URLs and product copy are in the team's hands. CCTV, city security and the shop are not one page — each topic has its own clear page.
We moved products, service copy and content so the new site did not launch empty. What already worked in the old system stayed — without retyping SKU by SKU.
City security, CCTV, alarm systems, access control, radar, industrial systems, networks and optics, computers. Each direction is its own page, not a line in a long list.
The result
The site is publicly live at videoprojekts.lv. We will add traffic and conversion figures once the first full season cycle has run — so the comparison with the old site is fair.
How a project starts
No long intro. Usually one conversation is enough to understand scope and timing.
Enquiries, sales, speed or automation. A short note is enough.
Goal, audience and what you already have. Usually one conversation.
Scope, timing and the next step — before we write code.
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